Text Engineer Writing Coaching and Critique Service

The business world has witnessed and benefited from the rapid growth of varied types of professional mentoring, or "coaching" in recent years. Numerous practitioners now hone the skills and reshape perceptions of quality, management and other professionals, usually for the good of the bottom line.

Lately the discipline of writing coaching has emerged as one of the most in-demand services among U.S. companies. Management realizes that clearer and more persuasive communication with all stakeholders is critical and, in our wired society, there truly is no second chance at that first impression. Getting the message right today eliminates tomorrow's customer complaints, expenses for rework, or worse - damage control. They're catching on!

Imagine how helpful it would be to have a seasoned writing mentor work one-on-one with the key communicators in your organization, helping them sharpen and target content according to the publication guidelines you set.

Text Engineer offers writing coaching that is always positive and supportive, focused on the objective. Your TE writing coach will help authors elevate their skills significantly, whether they are writing press releases or reports for regulatory agencies, often with just one or two critique cycles.

Personalized Writing Coaching for Engineering and Business

So, how does it work? Following the method we have found gives the best results, your "player" submits two or three substantive writing samples to one of our experts. If insufficient samples are available, we may request that the subject write several short to medium-length pieces on common topics in your business. The writing coach performs a thorough quality edit, using "redline" mode, to the reference standards of The Chicago Manual of Style or a company writer's guide if you have one. The coach inserts comments in the text as needed to provide reasons for specific edits and identify any logic gaps, ideas that should be developed further, consistency issues and the like.

The coach then writes a comprehensive critique on the group of writing samples. This commentary highlights areas of strength and points out, in gentle fashion, flaws in reasoning, grammar, usage or tone that need to be worked out. It provides concrete recommendations for improvement and, in some cases, suggests a simple perspective shift that may help the author internalize the lessons and write at a higher level.

Because the writing coach is given several pieces to critique, the author can identify ingrained errors and habitual language patterns that require smoothing. The coach stresses the importance of clarity and keeping the audience firmly in mind.

Our critique is constructive and directs praise at the author's effective writing practices, instilling the confidence to work and grow in the craft. Your coach will repeat the writing review process as needed until management and authors alike are satisfied with the quality gains. We will accommodate your Q&A and follow-up by e-mail or phone.

Text Engineer is excited by the opportunity to share our writing expertise with you in a way that can do lasting good. We hope you will contact us soon to schedule your first coaching session.